How to Embed Sustainability in Sporting Events – The New Climate Framework

What: What does it take to make a sporting event sustainable? NatureBank and Dow will take a look at past Olympic events they were involved in and what steps they took to make these events more sustainable.

NatureBank (Formally Offsetters) partnered with the Vancouver 2010 Olympics to make them the first ever carbon neutral Olympics. They have continued with the legacy from Vancouver 2010 in a partnership with the Canadian Olympic Committee. With this experience, NatureBank has been able to support Dow in the development of the Climate Solutions Framework for large-scale events.

As a Worldwide Olympic Partner, Dow is dedicated to helping Olympic Organizing Committees achieve a long-lasting, positive sustainability legacy. Through a framework developed and implemented by Dow, the Sochi 2014 Olympic Winter Games were the first Olympic Games where the direct carbon footprint of the Organizing Committee was fully mitigated before the Opening Ceremony. Today, as the Official Carbon Partner of the Rio 2016 Olympic Games, Dow is working with the Rio 2016 Organizing Committee on the most comprehensive carbon mitigation program in the history of the Games.

When: Wednesday, Dec. 2, 2015 from 10 to 11 a.m. (Pacific)


Webinar objectives:

Insights about sustainability within the Olympic movement and how this can be applied to other sporting events

Take a deeper dive into the Climate Solutions Framework and its applicability to enable more sustainable large-scale events

Understand how event organizers, leagues, teams, host cities, governments and venue builders can leverage the power of sports and the mobilization around large-scale sports events to address climate change

Understand the sustainability expectations of today, which include addressing climate change, and how they have evolved over time when it comes to organizing and hosting world-class sporting events

How sustainability planning, execution and legacy factor into the preparation and holding of global events

How innovative, science-based, technologies are essential to everyone in the audience as part of the event value-chain.


Christopher Hakes, VP Business Development, Offsetters

Christopher has over fifteen years of experience managing projects with various national and international sustainability and conservation organizations. His primary accountability at NatureBank is bringing new clients onboard and managing relationships with our existing partners. Christopher assists our clients to understand their climate impact, enables them to formulate reductions and offset strategies. Working closely with our marketing team, he also helps our clients to best communicate these endeavours to their stakeholders.

Prior to joining NatureBank Christopher was in the UK doing graduate studies in international development and climate change. Leading him to this was his previous work with the Schad Foundation, based in Toronto. In addition to managing projects across Canada and various parts of Asia with agencies such as WWF and IFAW, he led a team that developed Earth Rangers: Canada’s largest elementary school environmental education program.

Christopher was also Operations Manager for Blyth International Student Programs where he managed high school and university programs in locations as diverse as England, Antarctica, and the Galapagos Islands.

Dr. Nicoletta Piccolrovazzi, Global Technology & Sustainability Director, Dow Olympic & Sports Solutions

Improving the world through sport is more than an Olympic Movement philosophy. It’s a way of life for Nicoletta Piccolrovazzi. And she has the technological resources of one of the world’s leading chemical companies to make it a reality.

As Global Technology & Sustainability Director for Dow Olympic & Sports Solutions, Nicoletta is in a unique position to help organizing committees, bid cities, organizers of large-scale events and other key stakeholders address technology and sustainability-related needs with Dow solutions. Among her greatest triumphs are the carbon mitigation programs implemented by Dow on behalf of the Sochi 2014 Organizing Committee and the ongoing work to ensure the mitigation of the Rio 2016 Organizing Committee’s direct carbon footprint.

This pioneering program debuted in Russia, enabling Sochi 2014 as the first Olympic Games in history to have the direct carbon footprint of its Organizing Committee entirely mitigated before the Opening Ceremony. Now Dow is working with international experts and customers and key partners in Latin America to help Rio 2016 achieve its sustainability goals by implementing the most comprehensive carbon mitigation program in the history of the Olympic Games.

Tania Braga, Rio 2016 Organizing Committee

Dr. Braga is the Sustainability, Accessibility and Legacy head of the Rio 2016 Olympic and Paralympic Games Organizing Committee. Her responsibilities are to develop and oversee the sustainability, accessibility and legacy programmes of Rio 2016, contributing to the creation of positive and lasting environmental, social and economic legacies.

She has a robust expertise in sustainability with more than 20 years of professional experience in the area. Her professional background combines a hands-on experience in managing sustainability projects for private companies, local and national governments, research institutions and NGOs with academic experience in research and lecturing.

Before joining Rio 2016 in March 2012, Dr Braga worked as Scientific Head of Sustainable Sport and Event at the AISTS (International Academy of Sports Science and Technology) and as a senior researcher at IMD Business School (Switzerland). She also lectured at a number of postgraduate level, continuing and executive education programmes in Brazil and Switzerland.

About Sustainable Brands

Founded in 2006 on the principles of system thinking and cross-functional problem-solving, the Sustainable Brands community fully realizes that opportunities around innovation for sustainability cannot be realized to their full potential by any one department, team or visionary leader working alone. Today, the organization hosts a number of conferences worldwide including Brazil, Turkey, Argentina, Malaysia and the United Kingdom. A list of additional conferences may be found at

About NatureBank

NatureBank specializes in advisory, technology and impact project investment services that create value and enhance sustainable commodities and ecological assets while managing climate change risk and maximizing long-term investment in nature. We provide our customers with a multidisciplinary approach to manage risk, enhance asset performance and secure commercial returns while improving livelihoods and sustainability. For more information, please visit


Media contacts:

Brian Cant, Tartan Group: 250-592-3838, 250-888-8729 (cell) or

Natalie Farrell, Offsetters Climate Solutions: 778-887-6049 or